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2K Mobile | XCOM | Mafia | Star Trek | NBA 2K

Collection of marketing examples created for 2K Mobile. Provided art direction, concepting, scriptwriting, and production management across various titles including XCOM Legends, MAFIA Gangster Empires, Star Trek Mobile, WWE, NBA 2k Mobile, and Civilization. Over 450 projects total across statics, videos, cinemagraphs, and playables.

XCOM Legends | App Storefront Designs. Keywords: futuristic, dark sci-fi, epic. Needed to balance the amount of detail provided and support client directed CTAs.

XCOM Legends | App Storefront Designs. Keywords: futuristic, dark sci-fi, epic. Needed to balance the amount of detail provided and support client directed CTAs.

Storefront marketing guide for XCOM Legends. This, alongside the client's existing brand guidelines and assets, would be referenced for incoming campaign ad content for designers and producers.

Storefront marketing guide for XCOM Legends. This, alongside the client's existing brand guidelines and assets, would be referenced for incoming campaign ad content for designers and producers.

UA content example from over 25 produced videos and statics. Executed by Irina Kontsovik.

Mafia: Gangster Empires | App Storefront Designs. Visual theme was created using distressed textures, stipple gradients, and a limited palette with crimson red used as an accent color to drive focus.

Mafia: Gangster Empires | App Storefront Designs. Visual theme was created using distressed textures, stipple gradients, and a limited palette with crimson red used as an accent color to drive focus.

Storefront marketing guide for Mafia: Gangster Empires. This, alongside the client's existing brand guidelines and assets, would be referenced for incoming campaign ad content for designers and producers.

Storefront marketing guide for Mafia: Gangster Empires. This, alongside the client's existing brand guidelines and assets, would be referenced for incoming campaign ad content for designers and producers.

UA content example from over 20 produced videos and statics. Executed by Przemek Celinski.

Star Trek | App Storefront design explorations. These tests were to find the sweet spot between new and old Star Trek visuals, to maximize conversions and installs from the app store landing pages.

Star Trek | App Storefront design explorations. These tests were to find the sweet spot between new and old Star Trek visuals, to maximize conversions and installs from the app store landing pages.

Final Star Trek storefront designs. Overall the complexity and number of elements were reduced for better visual clarity, and to ensure CTAs were the central focus of each design.

Final Star Trek storefront designs. Overall the complexity and number of elements were reduced for better visual clarity, and to ensure CTAs were the central focus of each design.

NBA 2K Mobile | Apple Arcade Launch Trailer. Executed by Eduardo Ceballos.

Example from a series of top performing "matrix parallax" for the 2K Mobile team. Designers included Christoph Anzinger, Leo Nava, and David Jarrin.

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