ONE Championship IG Campaign

CAMPAIGN 1: WORLD CHAMP (Featherweight Kickboxing World Grand Prix)
Keywords: Aggressive, Energetic, Hype

Style: HYPERREAL. sharp images, dirt and spray, saturated graphics, energetic and distressed font. Box blurs for exaggerated depth. Slow and Fast movements. Note: Avoid disparaging imagery or crapping on opponents. HYPE for everyone, not just Askerov.

Typography: Neutral Event Typeface: Montserrat Family: Regular, Bold, Black, Italics (same as ONE)
Personal Brand Colour Scheme: Black, Grey and Yellow. Individual event Colour Scheme varies.
Music: Metal Electronica, Orchestral

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CAMPAIGN 2: MASTERCLASS
Keywords: Educational, inspirational, technical

Style: clean and modern. Minimalist motion graphics for the introduction and supporting the action and advice on screen. Reference technical illustration for sports, bodybuilding.

Typography: CHANEY Family. Sans-serif. Headers bold. Body approachable and easily readable.
Colour Scheme: Slightly desaturated
Music: Chillhop

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CAMPAIGN 3: LIFESTYLE
Keywords: Inviting, chill, personable

Style: “Day in the Life” feeling. No heavy production. No motion graphics. Camcorder/iphone style. Talking directly to the audience. Can be messy and spontaneous. Nonchalantly talking about upcoming events, workouts, car, food, sponsorships and products.

Colour Scheme: None. No filters.
Music: Voice audio only, Mixed, Whatever music Dzhabar likes. Lots of freedom.