Next Games

THE WALKING DEAD: NO MAN’S LAND

Next Games had two goals: engage with The Walking Dead fans while driving click-through rate. The Walking Dead is a character driven show, so keeping the focus on the characters while keeping the dark and gritty aesthetic was essential.

I initially experimented with photo comps, but keeping the focus on the in-game assets was more successful. Static ads found great success visualising gameplay progression, while video ads focused on character leveling and showing off unique gameplay.